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How GiftLode compares

An honest look at how we stack up against the main group gifting and group card platforms. We're not the right fit for every use case — but for group gifts, we think we're hard to beat.

GiftLode
Thankbox
Kudoboard
GroupGreeting
Pricing
Cost to create
Free to create
£4.99 Classic
£8.99 Premium
Free (10 posts)
$5.99–$19.99/board
$4.99/card
Payment processing
5% — funds video keepsake
1.1% + 17p
(UK cards)
~3.95%
$0.99–$1.99 flat
per contribution
Subscription required
~Team plan available
~Optional bulk packs
~Optional annual plans
Gift cards & money
Group gift card purchase
~Limited brands
UK gift cards (GBP)
150+ brands
1,000+ brands
~Limited
Recipient chooses brand
Personal messages
Text messages
Video messages
Included — record in-app
~£8.99 Premium only
~$8.99+ boards only
Photo uploads
AI-assisted messages
The experience
Animated reveal
Full-screen celebration
~Board / card opens
~Board / slideshow
~Card opens
Confetti & animations
Video keepsake
Included (funded by 5% fee)
Contributors need an account
Card design templates
~Occasion-based
Board + card layouts
Many templates
10,000+ designs
Platform
UK-focused
UK-based
~US-based
~US-based
Works on mobile
No app download

Information accurate as of February 2026. Pricing may vary. We've done our best to be fair — if you spot an error, let us know.

The honest breakdown

What each platform does well — and what you get extra with GiftLode

Thankbox

£4.99–£8.99 per card

UK-based group cards with gift collections — our closest competitor

What they do well

  • UK-based with GBP gift cards
  • Physical gift options (flowers, hampers)
  • Large gift card catalogue (1,000+ brands)

What you get with GiftLode instead

  • Video messages included (Thankbox charges £8.99)
  • AI-assisted poems and messages included
  • Full-screen animated reveal with confetti — not just a card that opens
  • No setup costs — 5% service fee funds your video keepsake instead
  • Personalised video keepsake included with every gift

Kudoboard

$5.99–$19.99 per board

US-based board-style group cards — popular with large enterprises

What they do well

  • Huge template library
  • Strong enterprise/HR features (Slack, HRIS)
  • Established brand with large user base

What you get with GiftLode instead

  • Video messages included (Kudoboard charges $8.99+)
  • AI-assisted messages included
  • No setup costs — 5% service fee funds your video keepsake instead
  • UK-first with 150+ GBP gift cards
  • Personalised video keepsake included — a lasting memory, not just a board

GroupGreeting

$4.99 per card + $0.99–$1.99 per contribution

Simple group cards with 10,000+ templates — focused on cards, not gifts

What they do well

  • 10,000+ card design templates
  • Unlimited signers on every plan
  • Multi-language support

What you get with GiftLode instead

  • No setup costs — 5% service fee funds your video keepsake instead
  • No per-contribution flat fees (GroupGreeting adds $0.99–$1.99 each)
  • Recipient chooses their own gift card, not the creator
  • Video messages and AI-assisted messages included
  • Personalised video keepsake included — a forever memory, not just a card

Choose GiftLode if you want…

  • One contribution that creates two gifts — a gift card and a personalised video keepsake
  • No setup costs — just a 5% service fee that funds your video keepsake
  • Video messages included (others charge £8.99+)
  • AI-assisted poems and messages at no extra cost
  • A full-screen animated celebration, not just a card or board
  • UK-first platform with 150+ GBP gift cards
  • A lasting video keepsake the recipient can watch forever

Others might suit you better if…

  • You want physical gifts (flowers, hampers, wine) Try Thankbox
  • You need 10,000+ card templates Try GroupGreeting
  • You want a board-style layout with GIFs and memes Try Kudoboard
  • You need enterprise HR features (Slack, HRIS, SSO) Try Kudoboard Business
  • You just need a simple group card without a gift card Any of the above

What does it actually cost?

Real example: 10 friends each contribute £10 — that's £100 in contributions

Most platforms charge the organiser a setup fee on top of contributions, then deduct processing fees from the total.

GiftLode

Contributions£100
Organiser pays£0
Processing£5

Recipient gets

£95 + video keepsake

Thankbox

Contributions£100
Organiser pays£4.99
Processing−£2.80

Recipient gets

£97.20

Kudoboard

Contributions£100
Organiser pays£7+
Processing−£3.95

Recipient gets

£96.05

GroupGreeting

Contributions£100
Organiser pays£3.99
Processing−£15.92

Recipient gets

£84.08

Estimates based on published rates as of February 2026. Actual amounts may vary. Setup/board fees are paid by the organiser on top of contributions. Thankbox Classic (£4.99) with 1.1% + 17p per GBP contribution. GroupGreeting charges $1.99 per contribution on top of a $4.99 card fee. All platforms may have additional terms.

They choose from 150+ brands

View all →
Amazon
Apple
Deliveroo
Sainsbury's
John Lewis
JD Sports
H&M
ASOS
IKEA
Nando's
M&S
Tesco
Amazon
Apple
Deliveroo
Sainsbury's
John Lewis
JD Sports
H&M
ASOS
IKEA
Nando's
M&S
Tesco

Ready to see for yourself?

Create a GiftLode in under 2 minutes. Free to set up — no card to enter.